Who We Are
Viscoff Design Co is a boutique design and consultancy firm built for small to medium-sized enterprises. We don't just design websites and brand collateral. We build complete brand infrastructures, from foundational market research and brand strategies to bespoke software and design solutions. We provide the technical architecture and creative direction needed to position and scale your business.
Skills and years of practice
Years counted from each skill's start date to 2026, or to the end date where the work was a past role.
- Graphic design
- Web design
- Software development
- Database and SQL
- Photography and video
- Creative direction
- Brand consulting
- Retail management
- AI (ChatGPT, Claude, Gemini)
Years of practice
View as table
| Skill | Since | Years | Source note |
|---|---|---|---|
| Graphic design | 1992 | 34 | George Brown College, Sign Graphics, 1992 |
| Web design | 1998 | 28 | Web design since 1998 |
| Software development | 2003 | 23 | FrontDesk Inc., Director of Development, 2003 |
| Database and SQL | 2009 | 17 | Everlast Group, Information Systems Programmer, 2009 |
| Photography and video | 2011 | 15 | Photography and video since 2011 |
| Creative direction | 2003 | 15 | FrontDesk Inc., 2003; OpenBox Creative, 2014 to 2016 |
| Brand consulting | 2014 | 12 | Brand consulting since 2014 |
| Retail management | 2016 | 4 | Store Manager, Henry's, Barrie, 2016 to 2020 |
| AI (ChatGPT, Claude, Gemini) | 2022 | 4 | ChatGPT since 2022, then Claude and Gemini |
About The Owner - Paul Viscoff
Paul has over two decades of experience bridging hands-on technical development with creative brand strategy. His career spans directing a software development team that created the first multi-property operations software, turning around underperforming retail locations, and driving measurable profitability. This blend of frontline business operations, full-stack development, and visual design lets Paul view client challenges holistically. He does not just see the code or the logo; he understands the entire customer journey and the operational mechanics required to support it.