Case: Madison Lane Designs
The client
Madison Lane Designs is a home staging company serving Barrie and the surrounding area, led by owner Linda Stewart. We’ve worked together since 2016.
What we found
When Linda first reached out, she had been through several designers without finding one she could work with. She needed more than a logo: she needed a partner who understood her business. Over time, a second need became clear. Linda is at her best staging homes, but she was buried in administrative tasks that pulled her away from the work she loves. The brand needed a strong foundation, and the business needed room to breathe.
What we did
- A complete brand strategy in 2016 that set the direction for everything since
- A website and full identity design packages, carried through to the smallest details, like the posters displayed inside the homes she stages
- Ongoing business strategy and SEO work to strengthen her visibility in local search
- A custom-built platform that lets Linda run the business from one place, taking the administrative load off her plate
- Looking ahead: a fresh brand strategy this year, plus a new Next.js website with interactive 3D graphics
The result
A brand that looks and feels consistent from the website to the poster in a staged living room, built over a partnership that has now lasted a decade. Linda has a business platform designed around how she actually works, so she can spend her time staging homes instead of chasing paperwork. And as the business grows, so does the brand: this year’s strategy refresh and new website mark the next chapter.
